Design Overhaul
The iPhone 12 series has undergone a significant design overhaul, with the phones being incredibly boxy. While not all users may find the design comfortable, it is a big step in the right direction. The iPhone 5 and iPhone 4 are some of the most aesthetically pleasing phones ever made, and the precision of the design is hard to describe.
Price Reduction
Apple has once again responded to user feedback by reducing the price of the entry model to $699. This is a significant reduction from the iPhone 11 series, and is sure to be welcomed by many.
Camera
The iPhone 11 series introduced an ultra-wide camera which was well integrated and felt like a natural extension of the main camera. The iPhone 12 series has taken this further by introducing a new dual-camera system. This allows users to capture more detailed images and videos with improved low-light performance.
Battery Life
The battery life of the iPhone 11 series was already impressive, but Apple has doubled down on this with the iPhone 12 series. The phones now come with a larger battery, and Apple has also started bundling in fast charges. This means that users can charge their phones quickly and get back to using them in no time.
5G Connectivity
The iPhone 12 series is the first Apple phone to support 5G connectivity. This means that users can now access faster speeds and improved network coverage. This is sure to be welcomed by many users, as it will allow them to take advantage of the latest technologies.
IPhone 12 – What were Apple Thinking?
Apple’s iPhone 12 has been met with much anticipation, and the tech giant has certainly not disappointed. The device features a boxier design than its predecessors, which is not only visually appealing but also space efficient. This allows Apple to pack all the components into a smaller body, while also trimming the bezels for a more modern look.
The Strongest Glass on a Smartphone
Apple has also boasted that the iPhone 12 is equipped with the strongest glass on a smartphone, claiming that it is four times more drop resistant than its competitors. Although there is no mention of scratch resistance, which is arguably more important for general wear and tear.
Magnetic Accessories
The iPhone 12 also features magnets on the back, allowing it to lock into place on a wireless charging pad. This could potentially lead to a range of magnetic accessories for the device, which is something to look forward to.
Speed
Apple has also focused heavily on speed, claiming that the A14 Bionic chip is the fastest chip ever in a smartphone. The device also features 5G connectivity for faster download speeds, as well as improved battery life.
Overall, the iPhone 12 is a great device that offers a sleek design, improved speed, and a range of new features. It is certainly a device worth considering for those looking for a new smartphone.
The A14 Bionic Chip
The A14 Bionic chip is the latest chipset from Apple, and it is the first to be made on a 5nm fabrication process. This means that the chip is smaller, faster, and more efficient than ever before. Apple claims that the A14 is up to 50% faster than any other phone on the market, and 30% more efficient than last year’s models. This could mean a huge improvement in battery life, as well as a massive boost in performance.
5G Connectivity
The iPhone 12 is also the first Apple device to feature 5G connectivity. This means that users will be able to access faster download and upload speeds, as well as better latency. This could be a great boon for gamers, as well as those who rely on their phones for streaming and other data-heavy activities.
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The iPhone 12 is an impressive device, and it’s clear that Apple has put a lot of thought into it. With the A14 Bionic chip and 5G connectivity, the iPhone 12 is sure to be a powerful and reliable device. Whether it lives up to Apple’s lofty claims remains to be seen, but it’s certainly an exciting device.
The 5G Revolution
Apple’s inclusion of 5G functionality in the iPhone 12 series is a revolutionary move that is set to revolutionize the mobile market. This new technology will enable millions of users to have access to 5G networks, providing carriers such as T-Mobile and Verizon with an opportunity to capitalize on the influx of users by offering expensive 5G contracts. As a result, by the end of 2021, 5G networks are expected to be much more widespread, with carriers investing heavily in revamping and accelerating the 5G infrastructure.
The Camera Conundrum
The camera setup of the iPhone 12 series is a peculiar one. The iPhone 12 mini, iPhone 12 and the small iPhone 12 Pro all feature a dual-camera setup, while the iPhone 12 Pro Max and the iPhone 12 Pro feature a triple-camera setup. This is a strange move from Apple, as the larger devices usually feature more advanced camera setups. However, the dual-camera setup on the smaller devices is still impressive, with both cameras featuring 12MP sensors and a wide-angle lens.
The A14 Bionic Chip
The A14 Bionic chip is the latest and greatest from Apple, and it is the first chip to be built on a 5nm process. This makes it more powerful and efficient than ever before, and it is expected to provide a significant performance boost to the iPhone 12 series. The A14 Bionic chip is also the first chip to feature an integrated Neural Engine, which will enable the device to perform complex machine learning tasks with ease.
The OLED Display
The iPhone 12 series features a Super Retina XDR OLED display, which is the brightest and most advanced display that Apple has ever put in an iPhone. The display is capable of displaying HDR content with vivid colors and deep blacks, and it also features an impressive peak brightness of 800 nits. The display also features an impressive contrast ratio of 2,000,000:1, which makes it perfect for watching movies and playing games.
The MagSafe Feature
The MagSafe feature is one of the most interesting additions to the iPhone 12 series. This feature allows users to attach accessories such as cases and wallets to the back of the device using magnets. This makes it easier to attach and remove accessories, and it also ensures that the accessories stay securely attached to the device.
The iPhone 12 Camera
The iPhone 12 boasts an impressive camera setup, with a slightly upgraded main camera featuring a better lens and a wider aperture for improved light capture, better photos, and better videos. Additionally, both Pro models have a lidar sensor which enables advanced depth camera capabilities, such as improved portrait mode and augmented reality. The iPhone 12 Pro Max is the only model to have an improved zoom camera with 2.5 times improved stabilization and an improved sensor.
The Android Perspective
The upgrades seen in the iPhone 12 are impressive, however, in the Android world these upgrades are not uncommon. Generally speaking, the people who purchase the biggest and most expensive models are the enthusiasts who want the best features, while those who buy the smaller and non-Pro models may not be as concerned with the camera specifications.
Apple’s Strategy
It appears that Apple is targeting the enthusiast market with the iPhone 12 Pro Max, offering them the most advanced camera features. This strategy makes sense, as the people who buy the smaller and non-Pro models may not be as interested in the camera specifications. However, it is a shame that the improved camera features are only available on the most expensive model.
The iPhone 12 – What Were Apple Thinking?
The iPhone 12 has been released to much fanfare, but it’s not quite the groundbreaking device many were expecting. While the improvements to the main camera lenses are welcome, the fact that the majority of iPhone 12s are still using the same tiny size sensor as previous models makes it feel outdated.
Moreover, the lack of a high refresh rate 120Hz display is a major disappointment. This feature is now commonplace on flagship Android devices, and its absence on the iPhone 12 is noticeable. It’s possible that Apple had planned to include this feature, but due to the pandemic and factory shutdowns, they were unable to produce the parts in sufficient quantities.
Alternatively, Apple may have chosen to omit the 120Hz display in order to save something for the next iPhone 13. Whatever the reasoning, it’s clear that the iPhone 12 is missing out on a key feature that many users would have expected.
The iPhone 12 does offer 5G connectivity, but this is not enough to make up for the lack of a 120Hz display. The battery drain associated with such a feature is a legitimate concern, but it’s one that other manufacturers have managed to overcome.
Ultimately, the iPhone 12 is a solid device, but it’s not quite the revolutionary upgrade many were hoping for. The lack of a 120Hz display is a major oversight, and it’s one that Apple will need to address in future models if they are to remain competitive.
Its phones is by under promising and over delivering, so this year apples, only promising the iphone 12 pro max to have a 65 watt charging brick, which is actually the same wattage that the one plus 8 pro and the samsung galaxy note 20 ultra come with.
The Apple Business Model
Apple’s business model is based on under-promising and over-delivering, which is why the iPhone 12 Pro Max is only being promised to have a 65-watt charging brick. This is the same wattage that the OnePlus 8 Pro and Samsung Galaxy Note 20 Ultra come with. This means that Apple is not offering the same level of charging as its competitors, but it is likely that the iPhone 12 Pro Max will exceed the 65-watt charging brick that it is being promised.
The Charger Situation
The iPhone 12 does not come with a charger in the box, which is a move that has been made with a planet conservation angle. However, this move is in contrast to other phones such as the One Plus and Xiaomi, which come with some of the fastest charges in the world in their boxes. Apple’s reasoning for not including a charger in the box is that users probably already have one, and this is true for those who have had an iPhone in the last eight years, as they will have a small five-watt charging brick with a USB-A port. The cable that Apple is bundling in with the new phone is a USB-C cable, and the only iPhones in Apple’s history to ship with a USB-C power brick are the last generation iPhone 11 Pros.
The iPhone 12 Pro Max
The iPhone 12 Pro Max is the only phone in the iPhone 12 range that will really feel like users are missing out on something. This is because the other phones in the range are not being promised the same level of charging as the Pro Max. It is likely that the iPhone 12 Pro Max will exceed the 65-watt charging brick that it is being promised, but it is still a step down from the other phones in the market.
The iPhone 13
It would have been better if Apple had included a USB-C charging brick with all phones this year and saved the agenda for the iPhone 13s next year. This would have been a better move as it would have allowed users to take advantage of the faster charging capabilities of the USB-C cable. However, this move would have gone against Apple’s business model of under-promising and over-delivering, so it is understandable why Apple chose not to do this.
Apple’s latest iPhone 12 range has been met with a mixed reception. While some have praised the new design and features, others have been less than impressed. But what were Apple thinking when they released the iPhone 12?
The Customer Base
Apple’s success is largely down to its customer base and their loyalty. The company has managed to keep customers on the iPhone for a long period of time by not making claims they can’t keep and by not disappointing or misleading customers. This has built up trust in the brand and its products.
The Technology
Although the iPhone 12 range may not be seen as “bleeding edge” technology, Apple’s customers can trust that the products will work as advertised. This is not always the case with other smartphone manufacturers, who often make bold claims but don’t necessarily hold themselves to those standards.
The Bigger Picture
So, what does the iPhone 12 mean for Apple? With the same starting prices as last year and the introduction of the iPhone 12 mini, Apple is well-placed to compete with Android rivals. The cheaper iPhone 11 was a notably cheaper-looking phone, but this time around Apple has put everything into the cheaper iPhones, making them look like their flagship offerings.
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It seems that Apple has put a lot of thought into the iPhone 12 range. With the same starting prices as last year, the introduction of the iPhone 12 mini, and the fact that the cheaper iPhones look like their flagship offerings, it looks like Apple is set to dominate the market.
Apple’s Strategy with the iPhone 12
Apple has long been a leader in the mobile phone industry, and the release of the iPhone 12 is no exception. The company has taken a calculated approach to the release of the new phone, aiming to appeal to a wide range of customers. By releasing multiple models of the iPhone 12, Apple has made sure that there is an option for almost every budget.
The iPhone 12 Pro Max
The iPhone 12 Pro Max is a particularly interesting model, as it is designed to appeal to those who would have previously bought an ultra-high-end Android phone, such as the Samsung Galaxy Note 20 Ultra. The Pro Max is essentially the iPhone 12 Ultra, and is significantly more powerful than the other models in the lineup.
The iPhone 10R
For those looking to purchase an iPhone right now, Apple is still selling the iPhone 10R, but this is not recommended. The 10R is two years old, and for an extra hundred dollars, customers are much better off getting the iPhone 11.
The iPhone 12 series is a significant upgrade from the iPhone 11 series, and Apple has once again responded to user feedback by introducing a range of new features. The design overhaul, price reduction, improved camera, better battery life, and 5G connectivity are all sure to be welcomed by many users.
The iPhone 12 series is a revolutionary device that is set to revolutionize the mobile market. It features a powerful A14 Bionic chip, an impressive OLED display, and a range of new features such as 5G and MagSafe. Apple has clearly put a lot of thought into the design of the iPhone 12 series, and it is sure to be a hit with consumers.
Apple’s strategy with the release of the iPhone 12 is clear: to appeal to a wide range of customers and get them away from Android and onto the iPhone. With multiple models available at different price points, Apple has made sure that there is an option for everyone.
