The Unspoken Relationship
The relationship between Apple and the YouTube community has been a largely unspoken one. While Apple has begun to embrace the YouTube community in certain facets, the relationship between myself, this community, and Apple remains largely non-existent. To be honest, if a product from Apple shows up on the show, it is because I went out of my way to get it. I don’t mind, as it is content that viewers want to see and is part of the business.
The Press Release
Recently, I was browsing the press release for the upcoming iPhone SE, the second generation of the popular device, and I noticed something at the bottom of the page. It was a list of press contacts, which are people one can get in touch with if they are in the press, media, or on YouTube. This made me realize that I have not really talked to Apple about my relationship with them.
A Call to Action
I am hoping that this article will be a call to action for Apple to reach out to the YouTube community and start a dialogue. I believe that it would be beneficial for both parties to have a better understanding of each other and to work together. It would be great to see Apple become more involved with the YouTube community and to create more opportunities for collaboration.
The Unbox Therapy Community
The Unbox Therapy community has been a major force in the tech world for many years, providing comprehensive reviews of Apple products and other devices. Unbox Therapy has become a go-to source for tech enthusiasts, offering a unique perspective on the latest gadgets and trends. Despite its popularity, however, Apple has not been willing to send review units to Unbox Therapy, leaving the channel behind in terms of timely content.
The Apple-Unbox Therapy Relationship
Apple’s reluctance to send review units to Unbox Therapy has been a source of frustration for the channel’s followers. This is particularly true when compared to other YouTube channels, which often receive review units before the product is even available for purchase. This has caused many to question Apple’s relationship with Unbox Therapy, and why the channel is not given the same opportunities as other content creators.
An Email to Apple
In light of this, Unbox Therapy’s creator recently sent an email to Apple, asking why the channel is not given the same access to review units as other YouTube channels. While the response from Apple was not immediately forthcoming, it is hoped that this email will open up a dialogue between Apple and Unbox Therapy, and that the channel will eventually be given the same opportunities as other content creators.
The Potential for Change
The potential for a change in Apple’s relationship with Unbox Therapy is an exciting prospect. If Apple were to embrace the channel and send review units, it would open up a whole new world of content for tech enthusiasts. This could potentially lead to more timely reviews of Apple products, as well as a more comprehensive look at the company’s offerings.
A New Era of Content
The potential for a new era of content from Unbox Therapy is an exciting prospect. If Apple were to embrace the channel and send review units, it could lead to a more comprehensive look at the company’s offerings, and a more timely review of its products. This could potentially open up a whole new world of content for tech enthusiasts, and provide a unique perspective on the latest gadgets and trends.
The Role of Apple in Unboxing Therapy
Apple and its products have been instrumental in the success and progression of Unboxing Therapy, a tech-focused YouTube channel. The channel’s jump-off point was a March 2011 iPad 2 unboxing video, which has since garnered 139,000 views and 691 thumbs up. The video’s creator, based in Toronto, had to drive to Buffalo, New York to get the product as it was available in the US first. Inside a Starbucks, the creator set up a tripod and began the unboxing, with onlookers watching in awe.
The Impact of the iPad 2 Unboxing Video
The video’s release had an immediate impact, with notifications popping off on the creator’s phone as new subscribers flooded in. This marked the beginning of a journey that has seen Unboxing Therapy become a professional venture. Apple’s products have been integral to this success, providing the platform for the channel’s growth and development.
The Appreciation of Apple
The tech community owes a debt of gratitude to Apple for its contribution to the scene. The iPad 2 unboxing video was the catalyst for Unboxing Therapy’s success, and Apple’s products continue to be a source of inspiration and innovation. As such, it is only right that Apple is thanked for its part in the channel’s growth.
The Unboxing Experience
Unboxing an Apple product is an experience like no other. From the moment the box is opened, one is immediately struck by the sleek design and high-quality materials. The anticipation builds as one uncovers the device, and the feeling of accomplishment is palpable when the device is powered on. For many, this is the start of a long and rewarding relationship with Apple products.
The MacBook Air Affair
In 2011, unbox therapy took the unboxing experience to a whole new level with the release of the MacBook Air Affair. This video showcased the power of the new MacBook Air and the jealousy it inspired in the MacBook Pro. It was a unique and creative way to demonstrate the capabilities of the device and to create a buzz around Apple products.
The iPhone 6 Plus Bend Test
The iPhone 6 Plus Bend Test was a watershed moment for unbox therapy and Apple. It was a highly-viewed video that demonstrated the durability of the device and provided an in-depth look at its features. The video was an instant success and is still referenced to this day. It was an out-of-body experience for unbox therapy and a testament to the power of Apple products.
The Relationship Between Apple and Unbox Therapy
The relationship between Apple and unbox therapy has been a long and fruitful one. From the unboxing experience to the iPhone 6 Plus Bend Test, unbox therapy has provided an engaging and informative look at Apple products. This has helped to create a strong bond between Apple and its customers, and has helped to make Apple products some of the most sought-after in the world.
The iPhone 6 Plus
The iPhone 6 Plus was a revolutionary device when it was released in 2014. It was the first iPhone to feature a larger display and a more powerful processor. It was also the first iPhone to be susceptible to bending, a phenomenon that would become known as “bendgate”.
The Rumors
Rumors began to circulate that the iPhone 6 Plus was prone to bending when placed in pockets or bags. This was met with skepticism by many, as no other smartphone had ever been reported to bend. However, the rumors persisted, and Apple was forced to address the issue.
The Video
In September 2014, YouTuber Lewis Hilsenteger uploaded a video to his channel, Unbox Therapy, in which he tested the iPhone 6 Plus for its bending capabilities. The video quickly went viral, garnering over 72 million views and becoming one of the most watched videos of the year.
The Aftermath
The video’s success thrust Hilsenteger into the spotlight. He was interviewed by Bloomberg and other news outlets, and his channel quickly grew in popularity. He became known as “the guy who bent the iPhone”, and the video was referenced in popular culture.
The Reality
Hilsenteger has since clarified that he did not know if the iPhone 6 Plus would bend when he made the video. He was simply testing a rumor that had been circulating. He also noted that he did not expect the video to become as popular as it did, and that the response was overwhelming.
The Unbelievable Incident
The initial impetus for the whole affair was not a blog post that I had read, but rather a family member of mine who was snowboarding with his new phone. Two days after the phone had been released, he fell on his backside and, upon taking the phone out of his pocket, discovered it was bent. Knowing my profession, he asked me what he should do, inquiring if he should take it back to Apple and if they would do anything. I was incredulous, unable to fathom that it had actually bent.
The Aftermath
What followed was a series of events that I found amusing. I made follow-up videos, bent other phones, and gained a large audience of people who were eager to see what I would do next. I believe Apple was probably thinking to themselves, “Who is this guy, taking our products and bending them in half?” I would like to think that I have brought a touch of entertainment and surprise to the tech scene, something that is now part of the channel’s DNA.
The Challenge to Apple
My challenge to Apple is to make their products more resilient and durable. I understand that they have worked hard on their products and they should be proud of their accomplishments, but they should also strive to make them even better. It is my hope that Apple will take my challenge seriously and make their products even more durable and reliable.
The iPhone 8
The iPhone 8 was the first device to be released after the iPhone 7, and it brought with it a host of new features and improvements. The most notable of these was the introduction of wireless charging, which allowed users to charge their device without having to plug it into a wall outlet. Additionally, the device featured a faster processor, improved camera, and a larger battery. Despite these improvements, however, the device was met with mixed reactions from consumers.
The Bend Test
One of the most controversial aspects of the iPhone 8 was its durability. Shortly after its release, a video was released showing a user bending the device with his bare hands. This sparked a wave of criticism from consumers, who were concerned about the device’s durability. Apple responded by releasing a statement claiming that the device was designed to withstand everyday use, and that the bending was an isolated incident.
The JerryRigEverything Video
The controversy surrounding the iPhone 8’s durability was further compounded by the release of a video by YouTube user JerryRigEverything. In the video, Jerry tested the device’s durability by attempting to bend it with his bare hands. The video quickly went viral, and JerryRigEverything became an internet celebrity.
The iPhone 8 Debate
The iPhone 8’s durability controversy sparked a heated debate among consumers. Some argued that the device was too fragile and should be avoided, while others argued that the device was more than capable of handling everyday use. This debate was further fueled by the release of a video by YouTuber MKBHD, in which he acted out the dilemma between buying the iPhone 8 or not.
The Internal Debate
The decision to upgrade to a new phone is often a difficult one. Weighing the pros and cons of the latest model against the cost and the potential improvements can be a daunting task. This internal debate and dilemma is one that many people face, both those in the tech industry and consumers alike.
The Video
In an effort to encapsulate this feeling, a video was created to explore this narrative. While it was fun to make, the reception was mixed. Some people got it, while others didn’t. This is the risk one takes when attempting something different.
A Decade of Tech Videos
Fast forward to the present day and it has been over ten years since the first tech video was uploaded. With over 1500 uploads and thousands of tech products covered, Apple has been a constant presence. The channel has grown exponentially, now boasting a subscriber community of over 16 million people.
What You Deserve
Given the success of the channel, it is now time to move forward and provide the viewers with what they deserve. This includes more innovative content, better quality videos, and a more engaging experience. After all, the viewers have been loyal and it is only right to reward them with something special.
The Privilege of Covering Apple Products
The privilege of covering Apple products is a coveted one, with many vying for the opportunity to get their hands on the latest Apple products at the same time as the other outlets. This gives them the advantage of being able to put out content in advance, allowing for a dialogue between Unbox Therapy and Apple. This allows for timely coverage, enabling Unbox Therapy to bring Apple content to its viewers when they want it, rather than after the fact.
The Difficulty of Preordering
The difficulty comes when it comes to preordering. If there is limited content to go on and one of the pieces of content is missing, then it can be a blind spot for those who value Unbox Therapy’s opinion. This is because Apple and Unbox Therapy cannot exchange a few emails and arrange it.
No Pressure on Apple
Unbox Therapy does not wish to apply any kind of pressure to Apple. Regardless of the situation, Unbox Therapy will continue to cover Apple products as they are too important to ignore. However, Unbox Therapy does feel the need to point out that all the big brands find a way to get their products in line with the various other outlets. This is a privilege that many upstart YouTubers may not have.
The Power of the Collective
The power of the collective is a concept that is often overlooked, but it is an important factor in the success of any endeavor. In the case of Apple, the collective power of its customers and influencers is a major factor in its success. This collective power is what has enabled Apple to become one of the most successful companies in the world.
The Role of Influencers
The role of influencers in the success of Apple cannot be understated. Influencers are the people who have the power to shape public opinion and create trends. They are the ones who can spread the word about Apple’s products and services, and they are the ones who can help to create a buzz around the company.
The Need for Change
While Apple has been successful in the past, it is clear that the company needs to evolve in order to remain competitive. This means that Apple needs to be open to new ideas and to be willing to take risks. This is why it is important for Apple to embrace the collective power of its customers and influencers.
An Open Letter to Apple
Dear Apple,
We understand that you may be hesitant to embrace change, but we believe that it is essential for your continued success. We believe that by engaging with your customers and influencers, you can create a powerful collective that can help to drive your company forward. We believe that by listening to the collective voice of your customers and influencers, you can create innovative products and services that will help to keep Apple at the forefront of the technology industry.
We hope that you will take this opportunity to embrace the collective power of your customers and influencers. We believe that by doing so, you can create a more vibrant and dynamic company that will be able to remain competitive in the ever-changing technology landscape.
Sincerely,
The Collective
Unbox Therapy and Apple
Unbox Therapy is one of the most popular tech channels on YouTube, with millions of subscribers and viewers. The channel has become a go-to source for tech news and reviews, and its creator, Lou, has become a respected figure in the tech community. Despite its success, Unbox Therapy has yet to establish a reliable dialogue with Apple, the world’s most valuable technology company.
The Request
Lou recently sent an email to Apple, formally applying for the privilege of receiving Apple product review units. He expressed his commitment to covering Apple products with respect and appreciation, and expressed his desire to better serve the Unbox Therapy community. Lou also included a link to the Unbox Therapy channel, in the hopes that Apple would take notice.
The Uncertainty
At this point, it is uncertain whether Apple will respond to Lou’s request. If no response takes place, Lou will have to continue to wait a few extra days to get his hands on new Apple products. However, if Apple does respond positively, it could open up a new avenue for Unbox Therapy and its viewers.
The Possibilities
If Apple does respond positively to Lou’s request, it could mean a number of things. For one, it could mean that Apple is beginning to recognize the importance of YouTube channels like Unbox Therapy, and is willing to engage with them in a meaningful way. It could also mean that Apple is beginning to recognize the value of independent tech reviewers, and is willing to provide them with access to its products.
The Impact
If Apple does respond positively to Lou’s request, it could have a significant impact on the tech community. It could mean that more independent tech reviewers have access to Apple products, which could lead to more unbiased reviews and more informed consumers. It could also mean that Apple is beginning to recognize the importance of YouTube channels like Unbox Therapy, which could lead to more collaboration between Apple and the tech community.
The Wait
For now, all that can be done is wait and see if Apple responds positively to Lou’s request. If it does, it could open up a new avenue for Unbox Therapy and its viewers, and could have a significant impact on the tech community. If it doesn’t, then nothing changes, and Unbox Therapy will have to continue to wait a few extra days to get its hands on new Apple products.
The Need for Equality
The current situation between the community on Unbox Therapy and other channels and outlets is far from ideal. This inequality has been a source of frustration for many, and it is time for a change. The proposed solution would create a level playing field, allowing all to benefit from the same privileges.
The Request
The request to Apple is not a demand, but rather a polite request for consideration. It is important to note that this request is not intended to harass Apple, but rather to make them aware of the situation. It is up to them to make the decision, and it is hoped that they will take the request into consideration.
The Impact of Privilege
It is easy to take for granted the privileges that come with certain positions in life. It is important to remember that it is the support of the community that enables these privileges, and it is important to remain grateful for them.
The Power of the Community
The power of the community should not be underestimated. It is the collective voice of the community that can make a difference and create change. It is hoped that the request to Apple will be taken seriously and that the desired outcome will be achieved.
The iPhone 6 Plus bending controversy was one of the most talked about topics in 2014. Lewis Hilsenteger’s video was instrumental in bringing the issue to light, and it remains one of the most viewed videos on YouTube to this day. While the controversy has since died down, it serves as a reminder of how quickly rumors can spread and how powerful the internet can be.
The iPhone 8’s durability controversy has been one of the most talked-about topics in the tech world. While the device was ultimately deemed to be capable of handling everyday use, the debate surrounding its durability continues to rage on. Ultimately, it is up to the consumer to decide whether or not they want to purchase the device.